Overview — With the visual aesthetic of Wes Anderson and the wit of Oscar Wilde, Ash World is a hotelier of note known for their work in transforming historic buildings into unique cinematic tributes to the best stuff of the old world, made suddenly new. So when they asked us to sleep with them we were delighted. When you step into an Ash hotel you are transported to a different world - a place in history - a place you’ve never been before, but instantly feel at home. It was important to us that we both honored and showcased these unique elements when developing their website.

Brief — To truly imagine their world of wonderment on the web, General Idea Agency approached us with a brave idea: create 4 hotel micro-sites that live under the same domain, each of these hotels having one of more branded dining experiences like THE ASH BAR, BLOOMS and THE CANDY BAR.

Solution —We devised an impactful strategy using their aesthetic to establish a bold visual presence. We carved a singular brand identity for ash’s portfolio of boutique properties ensuring our digital development showcased the individuality and distinct personality of each hotel, whilst establishing a cohesive world in which all of their hotels unmistakably belonged.

To create their online store, SOUVENIRS, as part of the same domain, we chose a headless a Shopify integration. SOUVENIRS offers transportive objects, relics & rituals created by exclusively for ASH.

The headless CMS Storyblok powers content to the entire site, whilst the NUXT3 framework running sever side on Digital Ocean's App Platforms allows us to connect to numerous marketing API's behind the scenes.

Morgan Lane

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