Working Class Hero
Willy Chavarria
Overview — Multi award winning fashion designer WILLY CHAVARRIA is known for his unique approach, mixing politics, race, and a subversive take on masculinity into elegant apparel. His brand has gained critical acclaim, producing some of the most socially engaging runway shows in New York. In addition to his eponymous namesake brand launched in 2015, Chavarria also serves as Senior Vice President of Design at Calvin Klein and was awarded Designer of the Year at the first ever Latin American Fashion Awards.
Overview — Multi award winning fashion designer WILLY CHAVARRIA is known for his unique approach, mixing politics, race, and a subversive take on masculinity into elegant apparel. His brand has gained critical acclaim, producing some of the most socially engaging runway shows in New York. In addition to his eponymous namesake brand launched in 2015, Chavarria also serves as Senior Vice President of Design at Calvin Klein and was awarded Designer of the Year at the first ever Latin American Fashion Awards.
Brief — New York based Creative Agency Standard Black approached Shrimpton Agency to develop a fresh standout digital experience for WILLY CHAVARRIA.
Solution — We migrated the existing minimalistic Squarespace store to a feature rich Shopify experience, repositioning the brand’s graceful apparel and signature oversized silhouettes with STANDARD BLACKS fresh and bold new site design that paid homage to the brand’s roots whilst being firmly future facing. Our new Shopify site showcases the brand’s distinct interpretation of unisex fashion to its global audience and celebrates a new era of WILLY CHAVARRIA.
