Shrimpton Agency

Overview — Luxury shampoo company Superzero cares about more than just your hair. Their goal is to accelerate the transition to sustainable beauty by creating products and solutions that set new performance standards for luxury hair care.

Brief — Shrimpton were approached by Superzero to design and develop their Shopify website, and launch Superzero’s digital presence.

Solution- We focussed on designing a site that felt as clean and natural as the products Superzero offer, implementing earthy natural tones and an unfussy aesthetic across the site to support the narrative positioning of their brand. The products have nothing to hide and the website imagery reflected this with a minimalist approach, letting the products stand alone without distraction. We ensured that every aspect of the design and development supported Superzero’s core messaging around non toxic, clean products, and their commitment to the future of your hair and the future of our planet.